Folded black t-shirt and a military green ballcap with an American flag patch stacked on a dark wood plank

August 22, 2026

Our Military and First Responder Discount Isn't Buried at Checkout

"Do you do military and first responder discount?" We hear that question more than almost anything else at the tent, right up there with "wait, do you guys actually print this stuff yourselves?" So here it is in writing, instead of buried in some checkout box you have to go hunting for: yes, we run a military and first responder discount, and getting it doesn't take a scavenger hunt.

Yes, We Actually Do It. Here's How You Claim It

Active duty, veterans, National Guard and reserve, cops, firefighters, EMS, dispatchers, corrections, all of it counts. You get 10% off your whole order, every single time, not just the week before Veterans Day when everybody suddenly remembers to slap a flag on their homepage.

Claiming it is simple. Head to our contact page, tell us what you served or serve in, and send over something quick, a DD214, a department or unit ID, a photo of an old patch, whatever proves it. We'll get you a code before you ever add a shirt to your cart. Catch us at a show and it's even easier, just tell us at the table and we'll take it off right there.

The Big Guys Bury It. We Just Say It Out Loud

This is the part that gets us a little fired up. Plenty of brands slap "veteran owned" across their homepage and then make the actual discount nearly impossible to find, three menus deep or hiding in a footer nobody scrolls to. Worse, when something goes wrong, like a shirt that shrank two sizes after one wash or an order that showed up a month late and half finished, people get a copy-pasted response that reads like nobody actually read the complaint. We don't believe in half-a**ing our shirts and hats, and we sure don't believe in half-a**ing the one discount that actually means something to the people wearing them.

Had a guy at one of our shows flip over an old department patch sewn onto his jacket, and before he could even ask, we'd already done the math out loud and knocked the price down. That's the whole point. You shouldn't have to fight for it or prove your worth twice just to get treated right by a company that claims to stand behind people like you.

Come Find Us

Everything we print runs through our own shop, on our own machines, by people you can actually talk to if something's wrong. If you served or you're serving right now, in a uniform or on the job, reach out through our contact page and we'll get your discount locked in before checkout ever comes up. We'll hook you up. ;)